"It's pretty dumb, but the primary problem isn't that SSN's are shared - it's that something so easy to acquire as an SSN is used for anything requiring security."
"Dumb idea.
The franchisees shouldn't be forced to participate in the promotion, and even though some customers will purchase higher-margin drinks because of it, plenty more will buy this instead of a whopper, etc.
But it really should be up to the franchisee, who's $ is really on the line, whether to participate or not.
Obviously none of us has read the contract, but it probably has a vague clause requiring them to participate in "promotions"; but a court can easily find that the clause is unenforceable if it's unreasonable or to their clear detriment.
Good for them for fighting back."
"@ExtraCelestial: Yeah, it sucks, but going aggressively after things with extremely minuscule risks only makes sense from a PR standpoint, not a "reality" one."
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